Alessio Cordeddu — searchable YouTube transcripts & AI Q&A

The Only Native Ads Tutorial You'll Ever Need

Native ads that look like personal posts outperform polished ads because they blend into the feed, but success depends on four variables working together: the page, image, copy, and landing page. The copy is the most critical asset, often 2,000 to 6,000 words, and must open with a hook that forces a 'see more' click, while the landing page should continue the story rather than start a sales pitch. The speaker argues that testing variations of hooks, images, and landing pages against a winning text is the key to scaling, and notes that this approach is for educational purposes only.

10 New Ad Creative Formats That Convert Like CRAZY

Meta's Andromeda system has made creative format the primary targeting lever, so advertisers must rotate fresh ad concepts weekly to stay competitive. The speaker argues that top-of-funnel formats like the recurring expert and telenovela-style drama ads work by leading with education or entertainment before revealing the product, while bottom-of-funnel formats like the knockoff warning and overstocked ad provide reasons to buy. He cautions that conspiracy ads require a real enemy to be effective and that no single format lasts long, so brands need a steady pipeline of new creative.

I Studied 1,001 Ad Creatives, Here's What Works In 2026

Analyzing over 1,000 ad creatives against real performance data, the speaker argues that in 2026, creative diversity matters more than quantity or polish, and that animated AI ads outperform realistic AI because they are honest about being fake. He recommends using realistic AI to test concepts cheaply, then shooting winners with real people in one-person talking ads, and creating a customized landing page for each winning angle to maintain relevance across the funnel.

If I Had to Find a New Winning Ad Today, I'd Do This

The speaker argues that ad creative success is not about luck but about compounding validated components, which he calls building blocks. He explains that by isolating a single new variable in an ad made of 80% proven elements, brands can test hypotheses with less risk and preserve winning hooks, angles, and proof points for reuse. He emphasizes that internal data from your own ad account is more reliable than external sources, and that a building block library helps avoid losing valuable winning components.

900+ hours of Learning Facebook Ads in 9 minutes

The speaker argues that success with Facebook ads comes from operating a system of levers rather than hunting for a single perfect ad. He emphasizes tagging and preserving test learnings, avoiding constant changes to the account, simplifying ad structure, and prioritizing creative, while also warning that scaling requires a solid business foundation and a large addressable market. He concludes that the best operators adapt quickly to platform changes and always observe.