The Andrew Faris Podcast — searchable YouTube transcripts & AI Q&A

3 Steps & 30 Minutes To Winning BFCM This Year

Andrew Faris argues that the key to a profitable Black Friday Cyber Monday is to avoid overspending on the big days and instead spend into the moment in advance, since customers click early but buy later. He recommends either launching a very early sale to capture the first-week-of-November spike or running a short, week-long sale, but avoiding a mid-November launch that misses both peaks. He also advises aiming for high AOVs through bundles and stacked discounts to claw back margin, and keeping offers simple and clear unless you have the resources to manage complex segmentation.

I Had A Business Epiphany. Mehtab Tells Me If It's Dumb.

Andrew Faris argues that a 50-year-old retail business's success stems from prioritizing reliability and long-term relationships over aggressive cost-cutting and inventory turnover, contrasting it with the typical e-commerce focus on efficiency. Mehtab counters that while loyalty can be strategic, it often masks laziness, and that pressing suppliers requires redundancy and tact to avoid being taken advantage of, as illustrated by a cardboard vendor that secretly reduced quality. The conversation concludes that consistent, process-oriented operations and multi-channel expansion are more reliable than chasing volatile growth.

How The Best DTC Brands Squeeze More Profit From Every Visitor

Drew argues that adding upsells across the funnel rarely hurts conversion rate and often increases gross profit per visitor, despite the common fear of a trade-off. He recommends testing upsells and tailoring them to your customer's journey, such as using them to push subscriptions or larger bundles. He also notes that overly steep subscription discounts can increase churn, so brands should consider bundling or larger upfront purchases to improve cash flow and customer value.

Their Business Doubled But Their Supply Chain Wasn't Ready. So They Did This.

Rapid growth can outpace a company's supply chain, causing stockouts and missed sales, as seen with Reformation Heritage Books. The speaker argues that segmenting inventory by revenue and velocity, setting tiered safety stock levels, and sourcing cheaper international printers can restore profitability and support further growth. This approach, aided by an external supply chain team, helped the company double sales while reducing costs.

The TikTok Shop Content Strategy Powering A $700,000 Launch

On TikTok Shop, the product itself drives about 80% of success, with marketing tactics accounting for the rest, argues JT. For celebrity brands like Kim Kardashian's energy drink, affiliates can leverage the celebrity's name without featuring them in videos, which often outperforms content with the celebrity. During Black Friday, brands should launch holiday-specific offers, pre-brief affiliates, and use content races or post races to incentivize creators, as sales are heavily frontloaded in the first days.