Marketing Operators — searchable YouTube transcripts & AI Q&A

Ridge x Tony Hawk: Behind The Scenes of Ridge’s 8-Figure Sweepstakes

Ridge's marketing team discusses their multi-eight-figure sweepstakes campaign featuring Tony Hawk and luxury cars, sharing strategies for driving sales and engagement.

Two $100M+ Operators Get Honest About Launching a New Brand

Two $100M+ operators discuss the challenges of launching a new brand from zero, including media buying, creative strategy, and reducing CPMs from $200 to $30.

How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%

Learn how Ridge boosted revenue per session via bundling, price testing, and post-purchase upsells, with a case study on a 15% price cut increasing revenue 60%.

Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

Discusses 2027 DTC shifts: AI-driven retention marketing via Postscript's CDP-like platform and TikTok creator burnout, with insights on personalization and segmentation.

The Upsell Strategy That Generated $1B For Aftersell Customers

Learn how Hexclad's CRO team drives conversion rate optimization through product discoverability testing, category expansion, and strategic site navigation improvements.