Matthew Volkwyn — searchable YouTube transcripts & AI Q&A

She Has No Proof, But Still Closes Creative Strategy Clients

Lana Silva and Matthew Volkwyn discuss how to close creative strategy clients without proof, leveraging AI and adapting to niche changes.

I’ve Coached 400+ Creative Strategists, Here’s How to Make $100K

Matthew Volkwyn explains why your identity, not skills, determines success as a creative strategist, and how changing your self-belief can help you earn $100K.

Hooks Are Actually Easy When You Write Them Like THIS

Learn how to write effective ad hooks by compressing proof, mechanism, promise, curiosity, and tension into the first 5-15 seconds to drive qualified clicks.

We’ve Studied Over 1,000 Ads, Here’s What Works in 2026:

Learn how to generate quick wins for clients by ethically stealing and adapting winning ad ideas from their ad account, turning one ad into 30 variations.

Creative Strategy Isn’t Hard. It’s Just Misunderstood

Matthew Volkwyn explains how ecom brands can scale by focusing on LTV and product consumption, using examples like gummy vitamins and coffee.