The Knowledge Project Podcast — searchable YouTube transcripts & AI Q&A

Ryan Serhant: How to Make People Want What You’re Selling

Ryan Serhant argues that the key to sales is not selling but creating authentic relationships and making people want what you can't have. He emphasizes the importance of following up persistently, treating time as a valuable currency, and being willing to embarrass yourself to succeed. He also shares his 'hook 'em, help 'em, ask 'em' framework for building relationships and the power of content to commerce in building a personal brand.

Bill Ackman: People are Going to Lose a Lot of Money

Bill Ackman argues that AI is the most transformational technology of our lifetimes, but it also increases the risk of disruption for existing businesses, making it harder for investors to predict long-term outcomes. He advises founders to raise capital now but spend it judiciously, as a high-profile blowup is likely and only disciplined companies with years of runway will survive. He also shares his personal experience with his daughter's brain hemorrhage, which led him to create a brain institute focused on rehabilitation and recovery, highlighting the inadequacies of current medical care and the potential for AI to improve it.

Tobi Lütke: The Skills AI Makes More Valuable

Tobi Lütke argues that AI's rise makes taste and judgment the most valuable skills, as machines can handle information gathering and even decision support but cannot take responsibility. He illustrates this through Shopify's AI agent River, which has a personality and memory, and through his own AI chief of staff that synthesizes expert perspectives for him. He emphasizes that humans must stay in the loop for choices, and warns against over-reliance on AI leading to 'slop grenades' and a loss of responsibility.

How to Make Better Decisions by Fixing Yourself First | Roblox CEO

Roblox CEO David Baszucki discusses how the keto diet helped his son's bipolar disorder and how metabolic health impacts decision-making and personal well-being.